Affiliate terms, no jargon.

The words that show up in affiliate program dashboards, payout disputes and fraud queues, defined the way you'd explain them to a new hire.

Entries14 terms
Money terms6
Tracking terms5
Program terms3

Money

Money terms

Commission hold

A window after a conversion where the commission can't be paid yet. Holds exist because refunds and chargebacks arrive late; paying before the window closes means paying twice.

Reversal rate

The share of commissions that get undone, by refund, chargeback or fraud verdict. A rising reversal rate is the earliest signal a partner sends bad traffic.

EPC

Earnings per click. Total commission divided by clicks sent. The fairest single number for comparing partners: it normalizes away volume and rewards traffic that converts.

Payout run

The batch that sweeps approved commissions into payments. A good run nets out refunds, checks tax forms and excludes anything under review before money moves.

Netting

Subtracting what a customer refunded from what their referrer earned, inside the same payout. Without netting you claw money back after the fact, which partners hate.

Double-entry ledger

Accounting-style record where every commission posts as two balanced rows. Nothing can be edited, only reversed, so the books always balance and every cent is traceable.

Tracking

Tracking terms

Attribution window

How long after a click a purchase still credits the partner. Common windows are 30 to 90 days; longer windows credit partners more, and cost more.

Referral code

The partner's identifier in a link, like MARC20. Codes are how a program tells partners apart; keeping codes stable across a migration keeps old links working.

Postback

A call your tracker makes to another system when a conversion happens. Partners use postbacks to run their own dashboards; media buyers require them.

Self-referral

A conversion where the buyer is the partner themselves, matched by email, card or device. The most common affiliate fraud and the cheapest rule to stop.

Fraud queue

Where conversions land when a rule flags them. The queue shows the evidence for each verdict; you release or uphold, and upheld holds reverse the commission.

Program

Program terms

Partner portal

The page where partners log in to see their links, clicks and earnings. A good portal answers questions before they hit your inbox.

Multi-level

Commissions on the earnings of partners someone recruited. Powerful for networks, usually overkill for a SaaS with 30 partners.

Migration

Moving a running program between trackers. Done well: partners imported, codes kept, old links redirected, one parallel payout cycle. Done badly: partners lost.

Related: the fraud engine puts these rules to work, the ledger explains double-entry tracking, and switching covers migrations step by step.